THE VIVIDA MANIFESTO
WE VOW TO NEVER
BE BORING, NEVER BE DULL
Because we want to shock, excite and engage our audience. We want to get people on the edge of their seats, not slumping back into them.
STORYTELLING IS AT THE HEART OF EVERYTHING WE DO
Because when topics are wrapped in a story, they instantly become easier to relate to and understand.
WE WILL ALWAYS CHAMPION
DIVERSITY
Whether that be diversity of ethnicity, gender, sexuality or neurodiverse thought, because we believe that inviting people of all backgrounds into a project makes it richer and more appealing to a wider audience. Industries must reflect the community they are designed to serve.
WE BELIEVE TRAINING SHOULD STIMULATE AS MANY SENSES AS POSSIBLE
Because people remember an experience much more if they can feel them, hear them, see them, and live them, not just click through them.
WE WILL ALWAYS BE CREATIVE
Because any subject – no matter how complex or difficult – can be broken down and made easier to understand if we think about them creatively.
WE DEMAND CURIOSITY
Because we believe that people should never stop learning, but pupils should have some control over their learning. By incorporating interactivity and giving users control, cause and effect drives behavioural change in a way that click through training can’t.
WE BELIEVE IN THE STRENGTH OF COMMUNITY
People, companies and ideas need to come together to incite real change, because individual acts – although often great – rarely solve larger problems in isolation.
WE NEVER SHY AWAY FROM
DIFFICULT SUBJECTS
We want to incite change and correct injustices. We invite the challenge that many others ignore, and we want to be bold.
WE WILL ALWAYS INNOVATE
The use of new tech and new techniques is vital to our business. It is never enough to use Clipart and PowerPoint – we want to be different and do better .
WE BELIEVE THERE IS ROOM FOR EVERYONE IN TECHNICAL INDUSTRIES
Because subject matter expertise can only get you so far. We are a tech company that employs designers, scriptwriters, voice artists and camera-people, as well as cybersecurity experts, engineers, tech wizards and diversity champions. They all play a role in using storytelling to drive cultural change, and we are better for it.
THIS EMBODIES VIVIDA AS A COMPANY
This is what we demand of our work, our staff and our clients. Together, we are collaborators and game changers that make a real difference.
At VIVIDA, we make training matter so that it sticks.
If this resonates with you, or your company please don’t hesitate to get in touch, to discuss how we can help.
