Today digital threats loom large and the importance of cyber security can't be overstated, engaging employees in meaningful learning experiences is more crucial than ever. For Sky, a leading entertainment and communications company, the challenge was to ignite interest in cyber security among its vast workforce. Enter VIVIDA, with its pioneering approach to experiential and gamified learning, ready to transform the mundane into the extraordinary.
The Challenge: Sparking Interest in a Critical Subject
Sky sought to elevate its annual Security Awareness Month, dubbed the Safe @ Sky Roadshow, beyond the conventional. The objective was clear: to draw in the crowd, not just in numbers but in engagement and retention. Traditional methods had served their purpose, but the changing landscape demanded innovation.
The VIVIDA Solution: A Game-Based Learning Experience
VIVIDA stepped in with an immersive game-based learning experience, meticulously designed to foster conversations around cyber and physical safety. The game, accessible both onsite and online, was more than just a digital tool; it was a competition, a community builder, and an educational platform rolled into one.
Set against the backdrop of 3D-rendered offices mirroring Sky's own, complete with branded elements for authenticity, participants were plunged into a virtual world. Tasked with identifying security risks in a race against time, they encountered challenges spanning phishing to data privacy, all while navigating the space with a chosen avatar.
The engagement was unprecedented. Hundreds participated across five UK sites, including Sky's Osterley HQ, with the online version attracting over 2,000 participants in mere days. The gamification element was a hit, with some players repeating the 3- to 4-minute game multiple times to beat their scores. The spirit of competition was alive, with the leaderboard constantly changing hands, and the eventual winner clocking in an impressive 13 attempts.
Adjusting to Success
Such was the level of engagement that VIVIDA made three adjustments to increase the game's difficulty mid-campaign, a testament to Sky employees' quick adaptation and eagerness to engage. VIVIDA's Lead Game Developer Charley Matthews remarked on the necessity of these changes, highlighting the exceptional participation rates.
The Impact: Beyond Just a Game
The feedback from Sky's workforce was overwhelmingly positive, with accolades pouring in on internal social platforms. Daniel W's comment encapsulates the sentiment: "This game is a quality game! Whoever made this game needs a bonus!" This wasn't just a game; it was a catalyst for conversations around cybersecurity, a subject often relegated to the sidelines.
The Takeaway: Innovation Breeds Engagement
Sky's experience with VIVIDA underscores a vital lesson for enterprises: traditional learning methods, while valuable, can be significantly enhanced with innovative approaches. Gamified learning, especially when tailored to reflect the company's own environment, can turn obligatory training into an eagerly anticipated event, fostering awareness and understanding in the process.
A Call to Action
For enterprises looking to invigorate their training programs, especially in areas as crucial as cyber security, VIVIDA offers a proven pathway. By embracing experiential learning and gamification, companies can not only educate but also engage their employees in unprecedented ways. Whether for Security Awareness Month or any other campaign, VIVIDA's solutions promise to inject joy, competition, and, most importantly, meaningful conversations into critical topics.
To explore how VIVIDA can transform your training initiatives, we invite you to reach out for a consultation. Together, let's turn learning into an experience that resonates, educates, and endures.
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